Since its inception, Lalitha Thanga Maaligai's focus has been on trust and product value. LTM, as is fondly known by its customers, was established by founder Mr. Vijay Gupta who began his journey in the world of jewellery as early as 1986. Following his footsteps were his younger brothers, Mr. Jitendra Gupta and Mr. Sailender Gupta who, together have helped anchor the business. Since then, there has been no looking back. Spanning over four decades, LTM has rapidly established a reputation for absolute reliability and exquisite craftsmanship. Lalitha Thanga Maaligai, which started as a family business, is now a common household name in most parts of South Chennai and has been successful in winning the trust of jewellery lovers across the city. Customer trust and satisfaction has been the primary reason for LTM’s growth.

LTM does not only specialize in Gold Jewellery but also is a leading retailer of Diamond, Platinum and Silver Jewellery. Another feather in their cap is the launch of Aneira, a modern yet affordable take on lightweight jewellery. This segment specializes in daily wear fine jewellery in 22kt and 18kt Gold and Sterling Silver Jewellery. Aneira jewelry is available in all of the LTM stores. The flagship LTM store opened its doors to customers in Chennai at Alandur and has its presence in Adambakkam and the newest installment in Kovilambakkam, two stores in Anantapur (Andhra Pradesh) and three stores in Bangalore (Karnataka). The chain of these up-market and strategically located stores brought to life the founder’s dream of establishing a trusted, valued and dependable names in the jewellery retail market of South India.

Through the passage of time, LTM has established itself as leading experts in fine quality 916 hallmarked gold jewellery, fine and flawless certified diamonds and precious gemstones with personalized designing and service being their fort. Winning the trust and patronage of customers, LTM has grown from strength to strength over the last four decades. Living up to its age old values and tradition of uncompromising quality, unmatched craftsmanship and excellence in service, LTM has carved a niche for itself amongst distinguished customers, not just in Chennai but also in other southern states. Carrying forward these very values in the 21st century, LTM is moving on to spread its presence across different markets in a phased manner.